Branding & Brand Consciousness: Racing to Save the Planet

Established Brands are mostly responsible.

Big well know brands are often questioned about the quality of products, where the raw materials are sourced from and if they are child-safe, chemical-free, fair trade. What they stand for as an organization, how happy their employees are, how they give back to society, where/how their profits are invested, what are their sister concerns/companies/organizations and how they take responsibility to save the planet etc.

As consumers we are ‘Brand Conscious’. We are aware about where we invest/spend our money. Who makes the profit and how it’s spent.

I asked my nephew Viraj one day, “Do you know what the ‘Messi’ on the t-shirt means?”. I asked him whether he knew the brand/person he was supporting. 

I wondered on my return to the city – felt quite proud of what was being created in Delhi NCR. The AAP political party. But wondered about the choice of the broom as the symbol of the party (perhaps the election commissioners office selects a symbol?!) They could have used something more hi-tech like an automated robot that cleans. 😀 And the current chief minister of Delhi Arvind Kejriwal, who is the leader of the AAP. On hearing him on the radio for the first time. I wished for him to get some good voice modulation lessons. A man representing this political brand AAP.

On an individual level we are brands unto ourselves. Making an effort to be qualitative humans individually and then collectively. 

Each of us is born enlightened. Some of us become aware of our own enlightenment through spiritual/religious practice. There are spiritual/religious brands in this world like the Dalai Lama,  the Pope.

Being conscious of the collective and how brands are changing the world, setting trends with release/updates of new products.

There are some famous brand wars such as Pepsi and Coca-Cola, Apple and Samsung.

Sometimes companies copyright colours like the coke red. And sometimes they are able to gain popularity by the subconscious minds of humans. Ask anyone A for___. The answer is always Apple.(It’s time to teach children A for A, B for B, C for C etc.)

Hope brands such as the Micheline stars, Oscars and Olympics are on the cards for India.

We are winning the race to save the planet through brand consciousness.
Here is a link to what I wrote in the past about the same topic -


Satyamev Jayate

Truth Wins!

“Satyameva Jayate” (Sanskrit: सत्यमेव जयते satyam-eva jayate; lit. “Truth alone triumphs.”) is a mantra from the ancient Indian scripture Mundaka Upanishad. Following the independence of India, it was adopted as the national motto of India in May 1949. It is inscribed in script at the base of the national emblem.

Showing next to the image of the balance, my original signature as a ceramic artist. It means balance. 

I was surprised to sign this as my name the day I made my first ceramic. Without thought, I just turned it around and made it at the base of the first pinched pot. 

Growing up I was inspired by ‘being truthful’. Born on the same day as the father of the nation India. Mohandas Karamchand Gandhi.

I learnt through my journey to create more balance in life. Always balance between personal and professional life! 

When I was teaching the path of Beauty/Sundram, I wished to add to the techniques of balance. I wished to add rope walking which i had once experienced in the neyyardam ashram in kerala (This is one of the Sivananda Yoga Vedanta Centres in South India Wished to learn myself and then teach the sport of balancing on the line/slacklining.  It culminated when I returned to Delhi. There are free sessions available in Deer Park every Sunday (

There is a note worthy movie about this art/sport- The Walk.

I had gone for 12 years of intense spiritual practice away from the city I was born and brought up in. “Isn’t it needed to go into something with intensity?” Someone asks. It is, is my answer, if you want it bad and need it in your life. How else would I have become enlightened and then returned to the city I was born in. To my roots, to work and marry and lead a happy married life!

Have already changed my sign to my studio logo – Talking Clay. Read more about it –

Looking forward to my future! 

Pottery as a profession in India

When people come to learn pottery from me I always talk about the great history of this city I come from. Delhi NCR is where, the father of pottery Gurucharan Singh taught this profession to the educated rich women. Teaching the profession which is associated with the lowest caste, of this caste rich country India.

I don’t encourage people who learn from me to take this up as a profession. This is not a money making business. Just striving for conscious sustanibility. Hope to make it profitable enough to pay taxes to the government. I’m working on that! 😀

At the same time it might be possible…

The prajapati community should find a leader, choose a political party and fight elections. The prajapati name is the caste/last name for most of the village potters. Mind you, we do have the prajapati kumhars living in Delhi in a community near Uttam Nagar East/West. Once voted into power they could perhaps uplift their own caste/community.

Once they are able to pay taxes, that might be the day I can recommend pottery as a profession to people learning from me.


Ceramic Fest 2017 – India

Block Printed Ceramic Items. Indian Motifs on Clay. Price Rs 800 for a pair and Rs 600 for the tray. As a child, I remember my father telling me to pick up a notepad and drawing designs of Indian motifs, … Continue reading


Put your name on it – Mug

20170813_080033.jpgRs. 500 per handcrafted mug.
Drink in a Mug with your name/company name/favourite quotation on it. Great for gifting to a friend/client on b’days or for diwali !

Created at the Talking Clay Pottery Studio.



‘Open art’ is driving design innovation

Inspired by Indian artistic motifs. Block print on ceramic. New designs from Divyam Surabhi this SummerMonsoon !

In a parallel reality, open science to drive innovation.


Sabine and Khatri at the Talking Clay Ceramic Studio


New students at the Talking Clay Studio last month. A lovely family of 6 visited the studio. A mix of Nepali and Swiss folk. Of varied age group. It was a first for the studio to welcome young people. 2 of the family are young and learnt the 3 basic handbuilding techniques – Moti (11) and Mary (15). It was absolutely delightful to show wheel work to Sabine and Khatri (Catharine). The 2 swiss sisters. They loved clay work and enjoyed finding a new activity to do together. They hope to learn further in Nepal/Switzerland. Here are some pics of the time we shared and their creations. You can see some of the work they are involved in in Nepal on their website


Lalit Kala Academy & AIFACS

Exhibited my art work at the prestigious Lalit Kala Academy, New Delhi; as part of a group show called Expressions in Clay (March 2017). And also at AIFACS as part of a  group show – 20th All India Studio Potters Exhibition 2017.

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Designing for Fabindia

Very happy to see products designed by me selling in stores now!

This is a design series developed for the brand Fabindia. These tableware products are now available at Fabindia stores worldwide.

Contact us if you would like a design developed for you or you organization.
Or view our products at