Established Brands are mostly responsible.
Big well know brands are often questioned about the quality of products, where the raw materials are sourced from and if they are child-safe, chemical-free, fair trade. What they stand for as an organization, how happy their employees are, how they give back to society, where/how their profits are invested, what are their sister concerns/companies/organizations and how they take responsibility to save the planet etc.
As consumers we are ‘Brand Conscious’. We are aware about where we invest/spend our money. Who makes the profit and how it’s spent.
I asked my nephew Viraj one day, “Do you know what the ‘Messi’ on the t-shirt means?”. I asked him whether he knew the brand/person he was supporting.
I wondered on my return to the city – felt quite proud of what was being created in Delhi NCR. The AAP political party. But wondered about the choice of the broom as the symbol of the party (perhaps the election commissioners office selects a symbol?!) They could have used something more hi-tech like an automated robot that cleans. 😀 And the current chief minister of Delhi Arvind Kejriwal, who is the leader of the AAP. On hearing him on the radio for the first time. I wished for him to get some good voice modulation lessons. A man representing this political brand AAP.
On an individual level we are brands unto ourselves. Making an effort to be qualitative humans individually and then collectively.
Each of us is born enlightened. Some of us become aware of our own enlightenment through spiritual/religious practice. There are spiritual/religious brands in this world like the Dalai Lama, the Pope.
Being conscious of the collective and how brands are changing the world, setting trends with release/updates of new products.
There are some famous brand wars such as Pepsi and Coca-Cola, Apple and Samsung.
Sometimes companies copyright colours like the coke red. And sometimes they are able to gain popularity by the subconscious minds of humans. Ask anyone A for___. The answer is always Apple.(It’s time to teach children A for A, B for B, C for C etc.)
Hope brands such as the Micheline stars, Oscars and Olympics are on the cards for India.
We are winning the race to save the planet through brand consciousness.
Here is a link to what I wrote in the past about the same topic -https://talkingclay.wordpress.com/2015/12/07/talking-brand-consciousness-do-you-pot/