Branding & Brand Consciousness: Racing to Save the Planet

Established Brands are mostly responsible.

Big well know brands are often questioned about the quality of products, where the raw materials are sourced from and if they are child-safe, chemical-free, fair trade. What they stand for as an organization, how happy their employees are, how they give back to society, where/how their profits are invested, what are their sister concerns/companies/organizations and how they take responsibility to save the planet etc.

As consumers we are ‘Brand Conscious’. We are aware about where we invest/spend our money. Who makes the profit and how it’s spent.

I asked my nephew Viraj one day, “Do you know what the ‘Messi’ on the t-shirt means?”. I asked him whether he knew the brand/person he was supporting. 

I wondered on my return to the city – felt quite proud of what was being created in Delhi NCR. The AAP political party. But wondered about the choice of the broom as the symbol of the party (perhaps the election commissioners office selects a symbol?!) They could have used something more hi-tech like an automated robot that cleans. 😀 And the current chief minister of Delhi Arvind Kejriwal, who is the leader of the AAP. On hearing him on the radio for the first time. I wished for him to get some good voice modulation lessons. A man representing this political brand AAP.

On an individual level we are brands unto ourselves. Making an effort to be qualitative humans individually and then collectively. 

Each of us is born enlightened. Some of us become aware of our own enlightenment through spiritual/religious practice. There are spiritual/religious brands in this world like the Dalai Lama,  the Pope.

Being conscious of the collective and how brands are changing the world, setting trends with release/updates of new products.

There are some famous brand wars such as Pepsi and Coca-Cola, Apple and Samsung.

Sometimes companies copyright colours like the coke red. And sometimes they are able to gain popularity by the subconscious minds of humans. Ask anyone A for___. The answer is always Apple.(It’s time to teach children A for A, B for B, C for C etc.)

Hope brands such as the Micheline stars, Oscars and Olympics are on the cards for India.

We are winning the race to save the planet through brand consciousness.
Here is a link to what I wrote in the past about the same topic -


Talking Clay Ceramic Studio at Dastkar

Talking clay participated in the Dastkar Design Fair 2017. 10 days of selling my products and interacting with buyers and other sellers of designer handcrafted products in India.

Some interesting conversations getting to know people and the concepts behind their brand.

One such interesting interaction was with Vinayak and Rameshwari (both are Nift graduates) at Cotton Rack A Jaipur based line of khadi clothing – simple, clean, minimalist, socially responsible clothing using a controversial word such as ‘sex’ to promote their brand. Well, cotton can be sexy!

Sedhantik promoting slow fashion with beautifully handcrafted scarves. The man behind the label Sidhant is a graduate of Pearl. He is a fashion designer and an ecoprenuer.

Handcarved wooden home accessories by the team at OrganicConnect based out of Shapur jat, New Delhi. Tanveen Ratti one of the founders has a passion for travelling and developing designer products.

From Almora, Uttarakhand came Vasunthi (my neighbouring shop at the fair) with hand-knitted woolens – Peoli.

Hand-painted restored furniture by Molly Dhiman. Very thankful for this new friend.  Who, just like me, does all this beautiful work by her own hand.See her hand painted restored desks at
Some other interesting people and designer products I came across –
– Jeweler by Prerna Singh
– Health and wellness products by SpaVeda
– Another beautiful line of clothing by Har.Yarn.V

Ceramic Designers and Producers

Designers for being Designers
Producers for being Producers
Mixing the two as one person
Takes away from the
Gets confined if too much
Technique is involved
The mind starts to
Restrict Possibility
So Please
Designers for being Designers
Producers for being Producers

Exceptions on Occasion
New Eyes, Child-likeness, Amazement, Immense Joy, Fullness…


Talking Brand Consciousness – ‘Do you Pot?’

Brand Identity/Awareness/Consciousness. Talking Economic-Social-Political-Response-Ability. Though I had studied branding during my Design Education; I never at that point imagined, that Brands get created this way. So. I represent myself as an artist – Through my artwork and then also through … Continue reading


What/Who is an Artist


My Father
Asked me today

Why do you define your
Brand Identity
Brand Awareness
Brand Consciousness
As – Artist . Potter . Writer

Well, What to do
I responded
Hopefully today is the day
When just the word Artist

Will convey



Developing Substantially! Choosing Substantial-ability!

Forces of Ecstasy
Forces of Nature
Forces of Human Capability
Forces of Creation and Destruction
All come together

Forcing into Action
Though I have already learned
The Balance
Staying at “Zero”
Acceptance, Love, Tolerances,
Bliss, Fullness, Beauty,
Awareness, Wisdom, Vitality
Yet, I’am pulled and pushed
Into responding and on occasion Continue reading