Branding & Brand Consciousness: Racing to Save the Planet

Established Brands are mostly responsible.

Big well know brands are often questioned about the quality of products, where the raw materials are sourced from and if they are child-safe, chemical-free, fair trade. What they stand for as an organization, how happy their employees are, how they give back to society, where/how their profits are invested, what are their sister concerns/companies/organizations and how they take responsibility to save the planet etc.

As consumers we are ‘Brand Conscious’. We are aware about where we invest/spend our money. Who makes the profit and how it’s spent.

I asked my nephew Viraj one day, “Do you know what the ‘Messi’ on the t-shirt means?”. I asked him whether he knew the brand/person he was supporting. 

I wondered on my return to the city – felt quite proud of what was being created in Delhi NCR. The AAP political party. But wondered about the choice of the broom as the symbol of the party (perhaps the election commissioners office selects a symbol?!) They could have used something more hi-tech like an automated robot that cleans. 😀 And the current chief minister of Delhi Arvind Kejriwal, who is the leader of the AAP. On hearing him on the radio for the first time. I wished for him to get some good voice modulation lessons. A man representing this political brand AAP.

On an individual level we are brands unto ourselves. Making an effort to be qualitative humans individually and then collectively. 

Each of us is born enlightened. Some of us become aware of our own enlightenment through spiritual/religious practice. There are spiritual/religious brands in this world like the Dalai Lama,  the Pope.

Being conscious of the collective and how brands are changing the world, setting trends with release/updates of new products.

There are some famous brand wars such as Pepsi and Coca-Cola, Apple and Samsung.

Sometimes companies copyright colours like the coke red. And sometimes they are able to gain popularity by the subconscious minds of humans. Ask anyone A for___. The answer is always Apple.(It’s time to teach children A for A, B for B, C for C etc.)

Hope brands such as the Micheline stars, Oscars and Olympics are on the cards for India.

We are winning the race to save the planet through brand consciousness.
Here is a link to what I wrote in the past about the same topic -


Upliftment of women / Women’s Liberation

As a liberated young woman, I say to upliftment of women / women’s liberation – “I don’t think so!” (with an attitude). 

Upliftment of the human race. Let’s work towards being the best human beings each of us can. 

And here is my humorous take on upliftment of women / women’s liberation.

Gone are the days when women had to take their bras off and thrown them into the air and claim women’s liberation. Uplifted free thinking Indian women don’t need to put large bindis and look all artsy any longer. Now, we do wear (and don’t need to wear) wonderbras/pushup bras to uplift our breasts. We don’t fight men, but love them.

There is ofcourse the Beti Bachao, Beti Padhao campaign. (save the girl child, educate her),_Beti_Padhao_Yojana

As a well educated girl-adult, I feel we should ask for a campaign for the uneducated adults. And also especially, for retired folk! Something like “Save the Adult, Especially the Retired Ones, ’cause an idle mind is the devil’s workshop.” (I live in a colony/community where the number of retired folk is high!)

Perhaps the Government Of India should restart free adult night education. Or perhaps not free. My experience is that we must charge a little money, the minimum possible. And teach some skill along with education. This is quite a common practice in the non-profit sector.

Don’t take my word for what I say about the Government and the campaigns. I was missing in action while I was away from the city/capital for approx. 10 years, busy running after enlightenment and then teaching ‘how to’. So a lot more catching up on news for me. Check my resume on my site to know more.

Talking about Indian politics. Indira Gandhi has been the only woman prime minister of India. We are a proud nation and have so many women in politics.

And yes, when I struggled with being left alone by all other known human beings, in the village context a few years ago..I did have and was surprised by nasty thoughts like – maybe we should kill the girl child at birth (wasn’t for my own self ofcourse! 😀). I immediately rejected that thought. Perhaps with all the meditation, I was tuning into the collective unconscious.) 

That tradition is already resolved, by very strict rules in India. Identifying the sex of the child when pregnant is illegal. 

As a modern educated person from the city and having done a lot of design for the social development sector, I knew not to socially activate my village neighbours (other than by opening non-profit orgs, which was not my choice) or try to force my city ways on them (very culturally different). I did refuse to wear the chunni to cover my breasts! And I did dress up conservatively 😀. Not calling upon myself unwanted attention.

Watching modern Indian bollywood movies showing sexual uplifting of women. Movies like – Lipstick Under My Burkha, with a middle finger on the poster
And parched by Ajay Devgn Films

Another movie I was impressed by – Queen of Katwe
Lead actor: Lupita Nyongo and Director: Meera Nair. 

Not the day for legal strip clubs (thinking of men stripers 😜) in Delhi NCR. But read recently in an article, that 80% of the people looking at pornography online in India are women. This is modern India! 😀

With all my spiritual background, I choose not to be a Ma/Mata ji sitting in an ashram or temple giving blessings. Perhaps I’m not that old and ofcourse it isn’t my personality type (more into being friends with everyone! 😀). Decided I’d rather be an intelligent beauty, back in the city, marry and have a child.

‘Open art’ is driving design innovation

Inspired by Indian artistic motifs. Block print on ceramic. New designs from Divyam Surabhi this SummerMonsoon !

In a parallel reality, open science to drive innovation.


Designing for Fabindia

Very happy to see products designed by me selling in stores now!

This is a design series developed for the brand Fabindia. These tableware products are now available at Fabindia stores worldwide.

Contact us if you would like a design developed for you or you organization.
Or view our products at


Sharing the Studio in Dharamshala

Very happy to have had Samira and Yannick over at Talking Clay Studio in Dharamshala for a week. Samira found us through Google, while looking for a place in the Himalayas where she could pot and her friend Yannick joined the 7 day beginners course.

It’s our first time welcoming people to the studio. We have always envisioned sharing this beautiful studio space and hope this is just the beginning of such happenings.

We had some amazing conversations through the 7 days. About movies/books/news and their impact on our minds. If creating movies is predicting or defining the future? About living in a community space. The hierarchy, politics and religion of such living. Being choice full versus going with the unconscious heard or whatever flow is available.


Yannick shared that he is on a journey to gain more knowledge and inner wisdom. Samira can’t wait to open her own studio in Dheradun.



Earthy Tones made in Delhi

Tested the new kiln – 1st glaze firing of this studio space in Delhi.

It’s a success!!


Ceramic Designers and Producers

Designers for being Designers
Producers for being Producers
Mixing the two as one person
Takes away from the
Gets confined if too much
Technique is involved
The mind starts to
Restrict Possibility
So Please
Designers for being Designers
Producers for being Producers

Exceptions on Occasion
New Eyes, Child-likeness, Amazement, Immense Joy, Fullness…


Snowfall – artistic & scientific

Glazed Stoneware Ceramic Bowl Set. Talc Deposits pooling together = Glaze not melted completely for some Or Snowfall near Christmas for some.


Sometimes we get so technical/scientific, that even our eyes betray us. Only ‘new eyes’ can see beauty/design.

Sometimes we get so caught-up in the aesthetics, that we get blocked and stay stuck without experimenting and breaking boundaries.

Have we as humans developed to a point/time of balancing these aspects of the scientific & the artistic?

Big Bang Theory is passé. My all time favorite cartoon movie is not Tangled. It’s Shrek – part 1.

Cheers ! For this merry season. Snowfall !!


Talking Brand Consciousness – ‘Do you Pot?’

Brand Identity/Awareness/Consciousness. Talking Economic-Social-Political-Response-Ability. Though I had studied branding during my Design Education; I never at that point imagined, that Brands get created this way. So. I represent myself as an artist – Through my artwork and then also through … Continue reading