Branding & Brand Consciousness: Racing to Save the Planet

Established Brands are mostly responsible.

Big well know brands are often questioned about the quality of products, where the raw materials are sourced from and if they are child-safe, chemical-free, fair trade. What they stand for as an organization, how happy their employees are, how they give back to society, where/how their profits are invested, what are their sister concerns/companies/organizations and how they take responsibility to save the planet etc.

As consumers we are ‘Brand Conscious’. We are aware about where we invest/spend our money. Who makes the profit and how it’s spent.

I asked my nephew Viraj one day, “Do you know what the ‘Messi’ on the t-shirt means?”. I asked him whether he knew the brand/person he was supporting. 

I wondered on my return to the city – felt quite proud of what was being created in Delhi NCR. The AAP political party. But wondered about the choice of the broom as the symbol of the party (perhaps the election commissioners office selects a symbol?!) They could have used something more hi-tech like an automated robot that cleans. 😀 And the current chief minister of Delhi Arvind Kejriwal, who is the leader of the AAP. On hearing him on the radio for the first time. I wished for him to get some good voice modulation lessons. A man representing this political brand AAP.

On an individual level we are brands unto ourselves. Making an effort to be qualitative humans individually and then collectively. 

Each of us is born enlightened. Some of us become aware of our own enlightenment through spiritual/religious practice. There are spiritual/religious brands in this world like the Dalai Lama,  the Pope.

Being conscious of the collective and how brands are changing the world, setting trends with release/updates of new products.

There are some famous brand wars such as Pepsi and Coca-Cola, Apple and Samsung.

Sometimes companies copyright colours like the coke red. And sometimes they are able to gain popularity by the subconscious minds of humans. Ask anyone A for___. The answer is always Apple.(It’s time to teach children A for A, B for B, C for C etc.)

Hope brands such as the Micheline stars, Oscars and Olympics are on the cards for India.

We are winning the race to save the planet through brand consciousness.
Here is a link to what I wrote in the past about the same topic -


Pottery as a profession in India

When people come to learn pottery from me I always talk about the great history of this city I come from. Delhi NCR is where, the father of pottery Gurucharan Singh taught this profession to the educated rich women. Teaching the profession which is associated with the lowest caste, of this caste rich country India.

I don’t encourage people who learn from me to take this up as a profession. This is not a money making business. Just striving for conscious sustanibility. Hope to make it profitable enough to pay taxes to the government. I’m working on that! 😀

At the same time it might be possible…

The prajapati community should find a leader, choose a political party and fight elections. The prajapati name is the caste/last name for most of the village potters. Mind you, we do have the prajapati kumhars living in Delhi in a community near Uttam Nagar East/West. Once voted into power they could perhaps uplift their own caste/community.

Once they are able to pay taxes, that might be the day I can recommend pottery as a profession to people learning from me.

Tea Pots

Handcrafted Designer Ceramic Tea Pots Price Rs 1000 Advertisements


‘Open art’ is driving design innovation

Inspired by Indian artistic motifs. Block print on ceramic. New designs from Divyam Surabhi this SummerMonsoon !

In a parallel reality, open science to drive innovation.


Sabine and Khatri at the Talking Clay Ceramic Studio


New students at the Talking Clay Studio last month. A lovely family of 6 visited the studio. A mix of Nepali and Swiss folk. Of varied age group. It was a first for the studio to welcome young people. 2 of the family are young and learnt the 3 basic handbuilding techniques – Moti (11) and Mary (15). It was absolutely delightful to show wheel work to Sabine and Khatri (Catharine). The 2 swiss sisters. They loved clay work and enjoyed finding a new activity to do together. They hope to learn further in Nepal/Switzerland. Here are some pics of the time we shared and their creations. You can see some of the work they are involved in in Nepal on their website


Art Residency in Dharamshala, India

Art-ResidencyTalking Clay Studio, Dharamshala, Himachal Pradesh, India announces it’s summer 2017 art residency.

Potters/Ceramic artists are invited for an art residency this summer to Dharamshala. If you enjoy the mountains, rivers, pine forests and working with clay, then this is for you.

14 days – 24th April to 7th May 2017

Stoneware clay, 1280 degrees firing, Electric kiln
Work on the wheel or just hand-build your art!

Rs 12,000
Cost inclusions – Accommodation, Studio Fee, Clay, Glazes, Firing
2 artists share 1 quaint village cottage with basic kitchen (shown in the picture). The studio is a 30 minutes leisurely walk from the stay place.

Cost exclusions – Food, Travel

Apply – 4 Artists, Selection on first-come-first basis
Apply early at



Designing for Fabindia

Very happy to see products designed by me selling in stores now!

This is a design series developed for the brand Fabindia. These tableware products are now available at Fabindia stores worldwide.

Contact us if you would like a design developed for you or you organization.
Or view our products at


Dastkar Fair 2017! Dastkar Fun!

Participated at the Dastkar Design Fair 2017. Jan 12 to 23 at the Nature Bazaar, New Delhi.


Ceramic Fest 2016

Ceramic Fest 2016 in New Delhi. We displayed paired tumblers and platters.

Glazed alike, these paired tumblers & tea cups maintain their uniqueness/individuality because of their different forms/shape.

This is one of my favorite topics to touch upon.
The universal which makes us all one and the same.
And the individuality which makes each of us special and different.
See the entire collection on our website