Branding & Brand Consciousness: Racing to Save the Planet

Established Brands are mostly responsible.

Big well know brands are often questioned about the quality of products, where the raw materials are sourced from and if they are child-safe, chemical-free, fair trade. What they stand for as an organization, how happy their employees are, how they give back to society, where/how their profits are invested, what are their sister concerns/companies/organizations and how they take responsibility to save the planet etc.

As consumers we are ‘Brand Conscious’. We are aware about where we invest/spend our money. Who makes the profit and how it’s spent.

I asked my nephew Viraj one day, “Do you know what the ‘Messi’ on the t-shirt means?”. I asked him whether he knew the brand/person he was supporting. 

I wondered on my return to the city – felt quite proud of what was being created in Delhi NCR. The AAP political party. But wondered about the choice of the broom as the symbol of the party (perhaps the election commissioners office selects a symbol?!) They could have used something more hi-tech like an automated robot that cleans. 😀 And the current chief minister of Delhi Arvind Kejriwal, who is the leader of the AAP. On hearing him on the radio for the first time. I wished for him to get some good voice modulation lessons. A man representing this political brand AAP.

On an individual level we are brands unto ourselves. Making an effort to be qualitative humans individually and then collectively. 

Each of us is born enlightened. Some of us become aware of our own enlightenment through spiritual/religious practice. There are spiritual/religious brands in this world like the Dalai Lama,  the Pope.

Being conscious of the collective and how brands are changing the world, setting trends with release/updates of new products.

There are some famous brand wars such as Pepsi and Coca-Cola, Apple and Samsung.

Sometimes companies copyright colours like the coke red. And sometimes they are able to gain popularity by the subconscious minds of humans. Ask anyone A for___. The answer is always Apple.(It’s time to teach children A for A, B for B, C for C etc.)

Hope brands such as the Micheline stars, Oscars and Olympics are on the cards for India.

We are winning the race to save the planet through brand consciousness.
Here is a link to what I wrote in the past about the same topic -


Satyamev Jayate

Truth Wins!

“Satyameva Jayate” (Sanskrit: सत्यमेव जयते satyam-eva jayate; lit. “Truth alone triumphs.”) is a mantra from the ancient Indian scripture Mundaka Upanishad. Following the independence of India, it was adopted as the national motto of India in May 1949. It is inscribed in script at the base of the national emblem.

Showing next to the image of the balance, my original signature as a ceramic artist. It means balance. 

I was surprised to sign this as my name the day I made my first ceramic. Without thought, I just turned it around and made it at the base of the first pinched pot. 

Growing up I was inspired by ‘being truthful’. Born on the same day as the father of the nation India. Mohandas Karamchand Gandhi.

I learnt through my journey to create more balance in life. Always balance between personal and professional life! 

When I was teaching the path of Beauty/Sundram, I wished to add to the techniques of balance. I wished to add rope walking which i had once experienced in the neyyardam ashram in kerala (This is one of the Sivananda Yoga Vedanta Centres in South India Wished to learn myself and then teach the sport of balancing on the line/slacklining.  It culminated when I returned to Delhi. There are free sessions available in Deer Park every Sunday (

There is a note worthy movie about this art/sport- The Walk.

I had gone for 12 years of intense spiritual practice away from the city I was born and brought up in. “Isn’t it needed to go into something with intensity?” Someone asks. It is, is my answer, if you want it bad and need it in your life. How else would I have become enlightened and then returned to the city I was born in. To my roots, to work and marry and lead a happy married life!

Have already changed my sign to my studio logo – Talking Clay. Read more about it –

Looking forward to my future! 

‘Open art’ is driving design innovation

Inspired by Indian artistic motifs. Block print on ceramic. New designs from Divyam Surabhi this SummerMonsoon !

In a parallel reality, open science to drive innovation.


Earthy Tones made in Delhi

Tested the new kiln – 1st glaze firing of this studio space in Delhi.

It’s a success!!


Ceramic Designers and Producers

Designers for being Designers
Producers for being Producers
Mixing the two as one person
Takes away from the
Gets confined if too much
Technique is involved
The mind starts to
Restrict Possibility
So Please
Designers for being Designers
Producers for being Producers

Exceptions on Occasion
New Eyes, Child-likeness, Amazement, Immense Joy, Fullness…


Snowfall – artistic & scientific

Glazed Stoneware Ceramic Bowl Set. Talc Deposits pooling together = Glaze not melted completely for some Or Snowfall near Christmas for some.


Sometimes we get so technical/scientific, that even our eyes betray us. Only ‘new eyes’ can see beauty/design.

Sometimes we get so caught-up in the aesthetics, that we get blocked and stay stuck without experimenting and breaking boundaries.

Have we as humans developed to a point/time of balancing these aspects of the scientific & the artistic?

Big Bang Theory is passé. My all time favorite cartoon movie is not Tangled. It’s Shrek – part 1.

Cheers ! For this merry season. Snowfall !!


Talking Brand Consciousness – ‘Do you Pot?’

Brand Identity/Awareness/Consciousness. Talking Economic-Social-Political-Response-Ability. Though I had studied branding during my Design Education; I never at that point imagined, that Brands get created this way. So. I represent myself as an artist – Through my artwork and then also through … Continue reading


What/Who is an Artist


My Father
Asked me today

Why do you define your
Brand Identity
Brand Awareness
Brand Consciousness
As – Artist . Potter . Writer

Well, What to do
I responded
Hopefully today is the day
When just the word Artist

Will convey